The Wealthy Barber Podcast #29 — Jason Pereira: The Evolution of Financial Advice in Canada
Oct 28, 2025
In this discussion, Jason Pereira, a financial planner with over 20 years of experience, critiques Canada's financial advisory landscape. He highlights how young advisors are pioneering innovative models to better serve clients. Topics include the often superficial planning offered by large firms, the importance of term insurance, and the emotional complexities of estate planning. Jason also delves into underinsurance among young families and shares insights on using AI in financial advice as a powerful tool, not a replacement.
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Advisory Models Are Diversifying
- The advisory industry uses multiple billing models, with AUM dominant but fee-only, subscription, and hybrid models growing.
- Younger advisors and fintech innovation are creating one-to-many and subscription options to serve smaller clients affordably.
US Drives Advisory Delivery Innovation
- The U.S. shows more innovation in advisory delivery like subscription and group planning than Canada.
- Video and group formats can economically serve clients with small balances while providing education.
Match Service To Client Wealth Level
- Avoid selling white-glove planning to clients with very small assets; design scaled services that fit their needs.
- Experiment with one-to-many, subscription, or video education to profitably serve lower-balance clients.
