The Entrepreneur Way 1668: Learning the Craft of Entrepreneurialism with Brant Cooper Co-Founder and Owner of Moves The Needle
Brant Cooper is the author of the New York Times bestseller "The Lean Entrepreneur” and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends design thinking and lean methodology to ignite entrepreneurial action within large organizations. He has experienced monumental milestones such as IPO, acquisition, rapid growth, and crushing failure. He serves as a keynote speaker, advisor to entrepreneurs, accelerators, and corporate leaders, and in his current venture, Moves The Needle, empowers organizations to be closer to customers, move faster, and act bolder.
“you have got to get out of the building, you have got to go and talk to your customers. Don’t go and pitch them your solution. The first time you meet with a customer don’t even talk about your idea, talk about them. I use a technique of flipping the conversation, it’s actually an old sales technique. So I briefly introduce myself then I will post some assumptions and then asked them if that’s what they face . I might say hi I’m Brant Cooper the CEO of Moves the Needle we bring an entrepreneurial spirit to large enterprises. When I talked to CEOs like yourself, I often hear that your company is moving too slowly and even though you say you are customer centric you really don’t understand your customers. And you are not able to change your plans based upon changes in the economy. Do you face any of those problems? So very quickly I’m trying to expose what I believe to be true among this market segment and then I asked them if it’s true”…[Listen for More]
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