The Part Listeners Didn´t Skip: What Food Impact Brands Get Wrong About Marketing - from our conversation with OlvLimits Co-Founder, Roos Roelofs

Many purpose-driven food brands are rich in values, but struggle to connect with customers.

In this episode, Roos Roelofs, founder of OlvLimits and regenerative olive farmer, shares how she had to shift her communication approach.

At first, she focused on scientific facts and sustainability data. But she quickly realized: data doesn’t sell olive oil. Emotions do.

Now, Roos leads with storytelling.

In this 10-minute segment from our original conversation, we talk about:

• Why logic isn’t enough to win hearts

• The power of emotional connection in food branding

• How purpose-led founders can find their voice

A must-listen for any founder who wants to make people feel their mission and not just understand it.

In 10 minutes, this might change how you speak to your audience.