Highlight: Tim Zulawski - AMB Sports & Entertainment
Sep 10, 2025
03:05
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Tim Zulawski – President of AMB Sports & Entertainment – on the fan-friendly concessions strategy at Mercedez-Benz stadium and how it leads to higher fan satisfaction, increased merchandise sales, and creates "super advocates" for the Atlanta Falcons, Atlanta United, and the stadium itself.
As they prepare to host major events like the FIFA World Cup, Super Bowl, and Final Four, their concession prices will not change.
