Prof G Markets Money & Masculinity: Scott Galloway & Ed Elson on What Defines a Man
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Dec 1, 2025 Dive into the intricate ties between money and masculinity as Scott Galloway and Ed Elson explore modern male identity. They discuss the influence of earnings on dating dynamics and the dangers of incel culture. Scott reflects on personal experiences, advocating for diverse expressions of masculinity beyond wealth. The conversation touches on the pressures of caregiving, the role of emotional labor, and how societal views of stay-at-home dads are evolving. Ultimately, they propose practical steps for men to redefine success and connection.
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Money As A Primary Male Signal
- In a capitalist America men are disproportionately evaluated on economic viability rather than character or kindness.
- Scott Galloway argues economic security shapes mating, health, and social influence in ways therapy alone cannot fix.
Make A Real Economic Plan
- Have a concrete plan to be economically viable: spend less than you earn, pursue certification, and demonstrate grit.
- Economic trajectory increases your selection set and reduces relationship and health risks tied to scarcity.
Data Shows Income Is Mating Currency
- Dating and divorce data show women's mate choice links strongly to men's income while men's mate choice links less to women's income.
- Ed Elson and Scott use these studies to show money functions as sexual currency in heteronormative markets.
