Doubling your revenue is no easy task. You need to set well-defined goals, create meaningful connections with your customers, and discover new distribution channels and marketing opportunities. Which is something that Elyce Arons knows a thing or two about. In the midst of a pandemic that has pummeled the fashion industry, the former Co-founder of Kate Spade has led the luxury lifestyle brand Frances Valentine to double (!) its revenue. Needless to say, I can’t wait to chat with Elyce about how she’s grown the brand exponentially, including the old-school marketing strategy she tapped into to increase the brand’s sales by 40% (!). So without further ado, let’s get into it. Welcome to WorkParty, Elyce!

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Produced by Dear Media