Perfect Balance: An Advertising Law Podcast
Episode 27: Demystifying Junk Fees: What they are, regulatory considerations, and B2C marketing implications
Jan 25, 2024
Exploring regulatory focus on combating unfair fees and its impact on pricing disclosure in advertising. Discussing proposed rulemaking by the FTC, 'junk fees', and key state laws addressing hidden fees. Highlighting the need for transparency in entertainment ticketing and preventing price increases. Distinguishing between junk fees and hidden fees in consumer financial services. Recommending businesses stay informed about regulations on hidden fees and conduct a fee inventory.
22:35
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Quick takeaways
- The FTC has proposed a rule that would require businesses to disclose total prices, including fees, which could revolutionize sales practices.
- States like California, New York, and Tennessee have passed or proposed laws mandating fee disclosure to increase transparency and prevent drip pricing.
Deep dives
The FTC's proposed rule on junk fees would require businesses to disclose the total price of goods or services, including all fees, clearly and conspicuously. This would apply to both online and brick-and-mortar pricing, potentially changing how goods and services are sold in the United States.
The FTC's proposed rule on junk fees would require all businesses to disclose the total price of goods or services, including fees, clearly and prominently. This rule would impact both online and brick-and-mortar pricing, potentially revolutionizing sales practices in the country.
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