Checkr VP of Marketing Uses Experimentation and Hypothesis-Driven Testing to Benchmark Regularly and Drive Demand Efficiency

Podcast  

In this conversation with Prachi Gore, VP of Marketing at Checkr, Inc, she talks about marketing and experimentation. Today, you’ll hear about Checkr’s lifecycle marketing, experimentation, how Checkr is set up for success, knowledge sharing, and some exciting areas of opportunity for the year ahead.

Prachi Gore is an accomplished marketing leader with over 15 years of experience in marketing and consulting. Prior to joining Checkr, Prachi served as the VP of Marketing at SmartRecruiters, Manager of Global Web Marketing at SunPower Corporation, and Consultant at Emerson Electric.

Episode Outline

[03:25] Lifecycle marketing as a driver for growth

[05:25] Lifecycle marketing metrics

[06:45] Experimentation

[09:50] Setting Checkr up for success

[11:24] Institutionalizing the learnings

[12:46] Areas of opportunity for the upcoming year

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