Yet Another Value Podcast

Working out Basic Fit's Value with Buckley Capital's Zack Buckley $BFIT

4 snips
Oct 13, 2025
Zack Buckley, founder of Buckley Capital Partners and a savvy value investor, dives into the story of Basic-Fit, Europe’s largest gym chain. He discusses the market's pessimism toward the company despite its growth potential. The conversation outlines how COVID impacted unit economics and the shift towards 24/7 gyms in France. Zack also reveals his insights from visiting gyms and highlights the advantages of Basic-Fit’s cluster strategy and low-cost model, positing a path for the stock to potentially triple in value.
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INSIGHT

Pessimism Creates Asymmetric Upside

  • Market sentiment has turned deeply pessimistic and priced-in weak outcomes for Basic-Fit. This creates asymmetric upside if the company simply returns to more normal unit economics.
ANECDOTE

COVID Cohorts Underperformed

  • Basic-Fit opened many gyms during COVID and those cohorts underperformed as closures and entry rules damaged user experience. Poor Google reviews and inexperienced local ops compounded those cohort issues.
ANECDOTE

On-The-Ground Gym Visits

  • Zack visited Basic-Fit gyms in Paris, Luxembourg and Barcelona as part of his due diligence. He found problems from rapid growth but judged them fixable and already being addressed.
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