
Yet Another Value Podcast Working out Basic Fit's Value with Buckley Capital's Zack Buckley $BFIT
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Oct 13, 2025 Zack Buckley, founder of Buckley Capital Partners and a savvy value investor, dives into the story of Basic-Fit, Europe’s largest gym chain. He discusses the market's pessimism toward the company despite its growth potential. The conversation outlines how COVID impacted unit economics and the shift towards 24/7 gyms in France. Zack also reveals his insights from visiting gyms and highlights the advantages of Basic-Fit’s cluster strategy and low-cost model, positing a path for the stock to potentially triple in value.
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Pessimism Creates Asymmetric Upside
- Market sentiment has turned deeply pessimistic and priced-in weak outcomes for Basic-Fit. This creates asymmetric upside if the company simply returns to more normal unit economics.
COVID Cohorts Underperformed
- Basic-Fit opened many gyms during COVID and those cohorts underperformed as closures and entry rules damaged user experience. Poor Google reviews and inexperienced local ops compounded those cohort issues.
On-The-Ground Gym Visits
- Zack visited Basic-Fit gyms in Paris, Luxembourg and Barcelona as part of his due diligence. He found problems from rapid growth but judged them fixable and already being addressed.
