In Oct 2005, Youtube received 52 percent of its traffic from social networking sites like myspace, friendstar, xanga, and facebook. Word of the new site spread through online communities of high school and college students – innovators in the world of online video. Youtube was a solution for free media storage for these young innovators. Problem solved. The Early adopters shared the youtube clips by email. The masses caught on too using Youtube for entertainment, fun, and education. The largest group by age was 18-24 years old, 39 percent and earned under $60,000. One of the largest psychographic group visiting youtube was the Bohemian Mix.
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