Leila has been at Facebook for over 9 years, initially leading B2B marketing efforts in the UK before taking on responsibility for Northern Europe. She’s had the privilege of growing into a senior leadership role while at Facebook. Prior to Facebook she spent almost 6 years at PayPal, where she was responsible for B2B acquisition marketing, with a focus on large enterprise businesses and top tier SMEs.
Leila believes that to be a truly effective leader, you must lead by example, not command and control. In her experience, the best leaders do not whip their team into shape from the back of the pack. They lead the charge, while carrying their share of the weight.
Top Tip: Listen more than you talk. And unless you are literally saving lives, always remember it’s ‘PR not ER' – perspective is essential.
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Inspiring Leadership with Jonathan Bowman-Perks MBE