A conversation with Cristina Domenecq, Impact & Sustainability Officer at CrowdFarming, about direct-to-consumer platforms, consumers ready to buy long term, farmers ready to supply long term, transparency and more.

Did you think that direct to consumer platforms always have to be small and cute? Think again, Cristina works at a company reaching over 350.000 customers and selling over products from more than 250 farmers. All organic, in the transition towards and now they are starting to figure out what regenerative means to them. This is a fascinating approach: first build the scale with organic, something that is usually already much better than conventional (and they have the LCA data to prove that from an emissions point of view, let alone the taste), and after having build this platform of both consumers ready to buy long term and be part of this transition and farmers ready to supply long term, be very transparent and go on a journey towards better soil health. Crowdfarming is getting ready to really push further into impact.

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