Making Media cover image

Making Media

7 More Nuggets of Media Wisdom - [Making Media, EP.44]

Nov 2, 2023
The podcast discusses seven interesting topics, including prioritizing listeners in podcasting, the importance of slow growth in media, the misalignment of funding models and business sustainability, the power of starting simple in content creation, the underestimated value of newsletters, building a unique subscription service, the role of internal communication, and the passion and dedication required for podcasting.
36:36

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Quick takeaways

  • Prioritizing the listener over advertisers and sponsors is crucial in media businesses.
  • Media companies should focus on sustainable growth and avoid raising excessive amounts of money to meet high valuation expectations.

Deep dives

Focusing on the listener

Om Malik emphasizes the importance of prioritizing the listener in media businesses. He highlights that serving the reader and providing what the audience wants should be the central focus, even above advertisers and sponsors. This principle guides the team at Colossus in their content creation, ensuring they respect the listeners' time and deliver valuable content.

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