Finding Your Niche - Dominic Rubino - Entrepreneur Intel - Episode # 3

Our guest on this episode is a successful serial entrepreneur, known for growing multiple businesses, including those with revenues exceeding $100 million. Welcome to the show, Host of the Profit Tool Belt podcast, Owner of Profit Tool Belt, Dominic Rubino!

Dominic sits down with Wes to explore his process for fast and efficient scaling. Dominic shares how he leveraged strategic business models to his advantage, the importance of maintaining a work-life balance, keeping a strategy simple, and creating engaging content for business growth.

Takeaways: 

• Creating a business focused on recurring revenues and maintenance medications allowed for sustained growth and customer loyalty. By viewing prescriptions as pre-purchase orders, obtaining refills became additional revenue.
• Niching down and specializing in a specific industry can be challenging but effective for business coaches. Even in today's digital age, targeting a local market and building personal connections remains valuable.
• Balancing work and family is crucial, as missing out on important moments can have a profound impact on relationships and personal fulfillment. Prioritizing quality time when present and maintaining boundaries with work can lead to a more fulfilling family life.
• Buying a business can be challenging, but learning the systems for business reinvention are crucial for sustained success and growth. Understanding how to  repair the plane while it's flying can help simplify and optimize processes, leading to improvements.
• Simplicity in sales is crucial to effectively communicate with customers. By breaking down complex concepts into relatable terms, you can convey the key value and benefits of your product or service.
• Using social media can be a double-edged sword, as it is necessary for content creators to engage with their audience and add value, but it can also lead to unproductive time and distractions. 
• Different marketing channels, such as podcasts, YouTube, and Twitter, cater to diverse audiences. It's crucial to understand your target customers' preferences and reach them through the appropriate channel for business success.

Quote of the Show:

• “The only people that matter in my business are my perfect customers and what matters to them.” - Dominic Rubino

Links:

• LinkedIn: https://www.linkedin.com/in/dominicrubino/?originalSubdomain=ca 
• Website: http://www.bizstratplan.com/ 
• Website: http://www.profittoolbelt.com 
• Podcast: https://podcasts.apple.com/ca/podcast/profit-tool-belt/id1473467565 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/2I9O1Du2CFBfhGkvR1Oyem 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/entrepreneur-intel/id1720785558 
• Amazon Music: https://music.amazon.com/podcasts/4d7fcd6e-e68f-4855-bb8a-8f872fc5b799 
• Podchaser: https://www.podchaser.com/podcasts/entrepreneur-intel-5556614