In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Adam Grupp (Woodhaven Advisors), Greg Young (Collectors Universe), Sumathi Kadambi (Zillow), Marily Nika (Meta), and Sumantro Das (Mattress Firm) as they discuss the importance of decision making in the success of any project. The panel of experts, known and respected in their respective expertise, share valuable tips and insights on what it takes to come up with the right decision.

Disclaimer: All opinions of the speakers are their own.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro
• 01:03 The different styles of decision-making
• 03:44 “Understand the right process and structure to use to frame up decisions.” 
• 05:37 “The expensive and scary are the ones where it's a long-term commitment you can’t change so easily.” 
• 08:05 The cost of failing to make a decision and the fear of decision-making.
• 12:17 “Create your own metrics for your own product.” 
• 14:57 What’s your bold thought on decision-making? 
• 16:37 Is data just confirming what you already know or do you have some wild changes based off of it?
• 20:02 Half of PM decisions are decisions they’re not even conscious of
• 21:26 Build an ecosystem of experts within the company to help make decisions
• 24:24 Favorite decision-making matrix regularly used
• 27:01 Go-to method for sourcing new ideas or iterating mature and new products
• 34:23 Oftentimes, the best ideas come from unexpected places
• 37:15 Take what makes you successful but apply it in new places that can help make big changes
• 39:05 Be very clear on how everyone makes decisions
• 43:09 Decision-making takes time to build confidence on and to build the tool set
• 44:27 Some things are hard to let go but maybe they're not where our future is