How Negative Reviews Hurt Your Brand (And What You Can Do About It) — Shane Barker | Why Bad Reviews Kill Sales And Boost Ad Costs, How To Tell Fake From Real Feedback, How Amazon Rules Allow Review Removals, Why DIY Review Removal Is Difficult (#390)

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ 

---
In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them. 

Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system. 

Shane discusses the challenges sellers face with unfair and fraudulent reviews and offers strategies to protect and grow your brand on Amazon. 

Visit the TraceFuse Amazon Review Checker at https://tracefuse.ai/amazon-review-checker/ 

Topics discussed in this episode:

• Why negative reviews impact more than ratings - affecting BSR, PPC costs and sales by up to 50%. 
• How Trace Fuse removes Amazon TOS-violating reviews while staying compliant. 
• What competitor attacks look like - strategic negative reviews before Prime Day or product launches. 
• How to differentiate between valuable negative feedback and fraudulent reviews. 
• Why proactive review monitoring prevents sales losses before they happen. 
• What makes supplements, beauty and pet products most vulnerable to review manipulation. 
• How Amazon's review guidelines determine which reviews qualify for removal. 
• Why DIY review removal has such a steep learning curve with Amazon. 
• How Trace Fuse achieved 13,000+ review removals for 500+ clients. 
• What sellers should consider before investing in professional review management. 

Links & Resources 

Website: https://tracefuse.ai/
LinkedIn: https://www.linkedin.com/company/tracefuse/
LinkedIn: https://www.linkedin.com/in/shanebarker
X/Twitter: https://twitter.com/shane_barker
Instagram: http://instagram.com/shanebarker

Get access to more free resources by visiting the show notes at
https://tinyurl.com/mr2xyvjz

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/ 

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/