The Community-Led Growth Show The Community-Led Growth Show - Episode 16 w/ Remco de Vries, VP of Marketing at inSided
In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Remco de Vries, VP of Marketing at inSided; now a part of Gainsight.
Remco shares a bit about his background, including that he originally wanted to be a pastry chef. He explains why community is a “must-have” for a company to have a “true” Product-Led Growth (PLG) motion, per a recent LinkedIn post, providing users a voice on the product roadmap and much more.
A community is a place where you get a feeling of belonging, in his personal life and that’s also how inSided has viewed community but in the sense of a professional community around a product or company. He shares how inSpired, inSided’s community, has positively impacted the trajectory of growth for their company and that they actually used to have two communities. inSided has benefited grown by building a community for their customers, as well as customers of customers.
Remco shares the three key business metrics that measure the success of inSpired. He explains how inSided measures the adoption of new features that were co-created with their community members, as well as one of the most common questions the inSided team gets from prospects - “How do I show value to my Executive team?”
Typically, it’s most helpful when community professionals are able to tie the community back to Annual Recurring Revenue (ARR), Net Retention Revenue (NRR), or another core business metric that’s tied to revenue.
Lastly, Remco shares his top 3 community trends that he’s most excited about in 2022 and beyond.