Marketplace All-in-One Expect a spendy but price-conscious holiday season
Oct 16, 2025
As retailers gear up for the holiday season, spending is set to rise—primarily due to price hikes rather than increased consumer volume. Experts discuss how brands will focus on value-driven shoppers through personalized deals powered by AI and loyalty data. Meanwhile, the Community Development Financial Institutions Fund is highlighted as a vital support system for local lenders in underserved areas, showcasing its impact on community development and access to capital. Also, recent political moves around federal job cuts add another layer to the discussion.
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Spendy But Cautious Holiday Season
- Holiday retail sales are expected to grow modestly, about 2.5 percent, driven mostly by higher prices rather than more units sold.
- Economists expect consumers to be more conservative and judicious, shifting purchasing behavior toward value.
Volume Could Surprise Some Retailers
- Some analysts expect stronger volume based on a robust back-to-school season, so results may vary by retailer and category.
- Retailers targeting value shoppers and affordable store brands could see relatively better performance.
Prioritize Value Pricing And Personalized Deals
- Retailers should emphasize entry-level pricing and affordable store brands to attract value-focused customers.
- Use loyalty data and AI to deliver personalized deals that protect margins while appearing competitive.