The Daily Brief India’s 2-wheeler EVs: between high-speed and speed-breakers
Nov 24, 2025
Explore the dynamic landscape of India's EV scooter market as the podcast dives into the challenges and adaptations caused by China's magnet embargo. Discover how government policies like quality control orders are shaping the industry, creating barriers for imports while influencing domestic manufacturing. The discussion highlights the emerging importance of after-sales service and charging infrastructure amidst a maturing market where legacy strengths play a crucial role. Plus, get a glimpse into short updates affecting major players in various sectors!
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EV Two-Wheeler Market Has Matured
- India's two-wheeler EV market matured rapidly, hitting global scale but now faces supply, policy and service bottlenecks.
- Legacy automakers' scale, margins and networks are reshaping competition away from pure growth-at-all-costs playbooks.
Incumbents Turned The Tide This Quarter
- Ather and Ola showed contrasting quarterly results with Ather growing volumes and Ola cutting costs to reach EBITDA breakeven.
- TVS and Bajaj leveraged incumbency to post record sales and profits, taking market share quickly.
Magnet Shortage Prompted Diverse Tech Fixes
- Magnet shortages from China forced varied technical responses ranging from ferrite motors to light-rare-earth mixes.
- Ola's ferrite motor claim is plausible but will need long-term real-world validation under heat and load.