Tom Bilyeu's Impact Theory

Matt Higgins on How to Eliminate Plan B and Guarantee Success (Fan Fav)

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Sep 20, 2025
In this engaging conversation, Matt Higgins, CEO of RSE Ventures, shares his journey from dropping out of high school to becoming a Shark Tank investor and vice chairman of the Miami Dolphins. He discusses the essential mindset of 'Burn the Boats,' emphasizing total commitment to one's goals without a fallback plan. Matt highlights the power of audacious aspirations, authentic leadership through empathy, and the importance of seizing opportunities. His insights on facing challenges head-on will inspire anyone striving for success.
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ANECDOTE

Dropping Out To Save His Future

  • Matt Higgins dropped out of high school at 16, got his GED, and enrolled in Queens College to change his family's situation.
  • He framed it as a do-or-die move driven by crisis and personal context rather than impulse.
INSIGHT

Why Plan B Kills Motivation

  • Contemplating a Plan B saps motivation for Plan A and reduces success likelihood, per the Wharton study Matt cites.
  • Burn the boats means eliminate internal excuses and fully commit while still planning mitigations within Plan A.
ADVICE

Build Mitigations Into Plan A

  • Contemplate worst-case outcomes up front and build mitigations into your Plan A rather than using Plan B as an emotional escape.
  • Ask: what would I do if the worst happened, how likely is it, and would I accept the trade-offs?
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