Search Off the Record SEO, AIO, GEO, your site, & third-party support to optimize for LLMs
10 snips
Jan 8, 2026 Join Danny Warshavskyki, a guest contributor and SEO expert, as he dives into the evolving world of search. He discusses whether hiring an SEO professional is essential, emphasizing that great content should always come first. Danny critiques third-party SEO tools, urging users to be critical of their recommendations. He cautions against optimizing merely for domain scores or breaking content into smaller bites for Large Language Models, promoting a focus on what truly matters—serving audience needs and practical business goals.
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Start With Google's SEO Guidance
- Read Google's own SEO guidance and Search Central materials before hiring outside help.
- Use that foundation to judge third-party tools and services against Google's stated direction.
AI Formats Are Part Of SEO
- AEO/GEO and other new acronyms are subsets of traditional SEO focused on different presentation formats.
- Core SEO principles still apply across search formats, including AI-driven experiences.
Search Central Existed Before Public Faces
- Danny notes that Search Central and internal teams existed long before his public role.
- He encourages people to use the full set of official resources rather than rely only on him.