Our conversation today is with Dallas Hogensen.

Dallas is the CEO of Felux — making steel sexy since 2019 — which was established by a team of steel and technology experts to create the world’s largest operating platform and marketplace to help solve commerce for the steel industry.

Having raised over $24 million since inception — under Dallas’ leadership, Felux has grown exponentially over the last few years in their effort to digitize the $2 trillion traditional, paper-based steel industry as they’ve built out their platform to manage the entire steel sourcing process — from procurement to logistics and financing — facilitating many hundreds of millions in transactions.

Dallas joined Felux after a decade building and scaling companies. His previous work includes co-founding Liveli and Signal HQ (which were acquired in 2016 and ’20, respectively), plus two top sales jobs at Lyft where he led Lyft Business to become a billion-dollar run rate business unit.

Dallas has deep and insightful perspective on marketplaces, the challenges of company building, and the importance of culture — this was one of my favorite conversations to date and I hope you all enjoy it as well.

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Connect with Dallas Hogensen on LinkedIn
Follow Dallas Hogensen on Twitter @dallashogensen
Learn more about Felux

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Connect with Jeffrey Stern on LinkedIn
Follow Jeffrey Stern on Twitter @sternJefe
Follow Lay of The Land on Twitter @podlayoftheland
https://www.jeffreys.page/