Show Notes

Fall in Virginia
Writing fiction
Pricing freelancing services
Double your freelancing rate
Reverse engineering your former salary
Value based pricing, value delivered to clients
Origins of your price
How to decide on a price
Cost plus – Cost of materials, cost of equipment, labor cost, and profit.
Commodity pricing
Lack of major expenses for freelancers when using a cost plus model
Cost of living
Market rate
Battle between supply and demand
High demand drive rates up, low demand drive rates down
Also a commodity based strategy
Economic substitutes
Imperfect market
Value based pricing (Consulting)
Hired as an investment
Goal is to make more money in the long run than the cost
Emotional need
Charge based on results
Reflecting on the customer’s business and proposing a solution to help
Using your skill (software, copywriting, etc) as a means to the end (business results)

Next Week

Interview with Nathan Barry. If you have any questions for him, post a comment below.

Brennan - Samson Meteor Mic, Shush Mac app, and The Strategy and Tactics of Pricing: A Guide to Growing More Profitably.
Eric - Million Dollar Consulting.

Ask your next potential client questions that get at the business value of the project:

Why are you looking for this project?
What kind of financial outcomes are hoping a successful completion of this project will bring you?
What would you consider a failed project?

Try to get to the root of why the client is coming to you and see what you can do so you can deliver a substantial amount of business value to them.

We’re hoping to get a transcript later.