Why vegans may not actually be your target market. We know that the biggest consumers of vegan products are not vegan, so if you are just looking to sell to vegans then you might be missing out on potentially your biggest marketplace.

But when you have a vegan business it's not just about what you sell. If you started your business as a way to move the vegan cause forward then where will your company have the biggest impact? Amongst vegans who have already converted or by influencing those who have yet to start their vegan journey?

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!