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Unscripted with Amy Somerville
Lydia Asrat on Leading the Music Industry With Heart and Authenticity
Oct 8, 2024
37:48
What does it take to thrive in the ever-evolving music industry? In this episode, Lydia Asrat, founder and CEO of 10Q Management, shares her journey from pursuing her passion for music to becoming a trailblazer cultivating top artists in a male-dominated industry. Lydia discusses the importance of staying genuine as you build a brand, identifying talent with hunger and drive, and mentoring the next generation of artists. Tune in to hear how she is reshaping the game in the music industry.
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Discover
highlights
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