Rugby union in Australia has been in decline in recent years, with financial woes and dwindling broadcast audiences putting a dent the sport’s reputation.
And while it may be turning a corner, it might still be a bold decision for a business to go all-in on the code - becoming the naming rights sponsor for the Super Rugby Pacific Men’s and Women’s Competitions.
Vincent Nair is the Executive Chairman & CEO of Smartech Business Systems. He joins Sean Aylmer in the studio to discuss why the company has invested significantly to try and bring Rugby back.
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