How can you stand out in a crowded marketplace? Think beyond the product or service you’re selling, and make sure you provide customers and clients with an experience they’ll remember. Dan Sullivan and Jeffrey Madoff share the benefits of creating unique memories in “the experience economy.”

Show Notes:

Every purchase is an investment in a future experience. It’s rarely about the product or service itself.

In many cases, what you’re really buying is confirmation of status—a way to signal who you are (or who you aspire to be).

In the experience economy, people talk about how they experience certain products or services.

In essence, what’s being sold isn’t the product—it’s the memory associated with it.

How you feel about a transaction matters more than what you bought.

Nostalgia plays a big role here. We like things that connect us to when we were younger.

Humans are constantly integrating past, present, and future and creating meaning out of their experiences.

Identity is deeply connected to memory.

Resources:

The Experience Economy by B. Joseph Pine II and James H. Gilmore

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

Learn more about Dan Sullivan and Strategic Coach®

Learn more about Jeffrey Madoff

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