The Vergecast The great Evernote reboot
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Sep 15, 2024 Federico Simionato, the product lead for Evernote at Bending Spoons, dives into the hurdles of revitalizing this once-popular app. He discusses the challenges of modernizing a legacy platform while incorporating user feedback to enhance features. Federico highlights the balance between simplicity and richness in design, addressing user privacy and data integrity concerns. As Evernote transitions with new features and pricing strategies, he emphasizes the importance of retaining users and fostering a holistic productivity experience in a digital age.
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Evernote's Rise and Fall
- Evernote thrived after its 2008 iPhone App Store launch, reaching 100 million users by 2014.
- However, it later struggled with a confusing foray into lifestyle products and an increasingly bloated app.
Refocusing Evernote
- Evernote's new focus is individual note-taking, based on user feedback.
- Collaboration features will be added, but individual use remains the core focus.
Quality of Life Focus
- Prioritize "quality of life" improvements based on user feedback.
- Directly address user requests, such as collapsible sections, even seemingly small ones.