What can you do right now to build trust with your clients, buyers and audience?

The Trust Equation to measure your trustworthiness
How to become more trustworthy
Why we and our clients are more emotional right now
What to do when you feel the desire to put your head in the sand
How to increase your intimacy with your clients
Making generous offers (including risky gifts)
What’s the “right” way to sell right now?
Finding someone to help
Doing the next right thing
Making memories with your clients
Leading from our highest selves

Quotable Quotes

“You need to pay attention to the fact that our emotional lives are front and center—raw edges, band aids ripped off—that needs to be acknowledged in our interactions with our clients.” –CG

“This is a fantastic time to reach out and have a deep discussion with your clients—not only to give advice…but to connect.” –CG

“Get over your damned self and pay attention to others’ freak out.” –CG

“The way you generate short-term revenue is with long-term behavior.” –CG

The Trusted Advisor

Charles Green - Building Trust in Trying Times