B2B marketers are dealing with a big trust problem. Their buyers are hungry for credible content that's supported by reputable third parties, from analysts to authors and other industry influencers. At the same time, they want marketers to tell these stories in a captivating way. It sounds like an impossible feat, but Lee Odden, Co-Founder and CEO of TopRank Marketing breaks down how your brand can break free of boring B2B with interactive, influencer content.
