Bernard Marr's Future of Business & Technology Podcast
AI Adoption in 2025: What's Working and What's Not
Mar 20, 2025
Brett Roscoe, Senior VP at Informatica and a leader in data strategies, dives into the dynamic world of AI adoption in 2025. He reveals how organizations are successfully harnessing generative AI to boost efficiency and enhance customer experiences. Roscoe discusses the various stages of AI adoption, highlighting both triumphs and technical challenges. The conversation emphasizes the necessity of fostering a culture of innovation and flexibility to keep pace with rapidly evolving AI technologies, while managing data more effectively for a competitive edge.
32:40
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Quick takeaways
- A significant 87% of organizations are increasing generative AI investments, driving operational efficiency and enhanced customer experiences.
- Despite the advancements in AI, 97% of companies struggle to demonstrate business value, highlighting the need for effective data governance.
Deep dives
Rising Investment in Generative AI
A significant majority of organizations are increasing their investments in generative AI, with around 87% of surveyed Chief Data Officers (CDOs) expressing their commitment to enhance funds for this technology in 2025. Alongside AI investments, 86% are also focusing on improving data management practices to support their generative AI initiatives. The ultimate goals include enhancing operational efficiency and creating better experiences for both customers and employees through AI-driven interactions. Notably, companies like CN Rail have demonstrated success by expediting data classification processes, significantly reducing project timelines from months to just two weeks.
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