Bernard Marr's Future of Business & Technology Podcast AI Adoption in 2025: What's Working and What's Not
Mar 20, 2025
Brett Roscoe, Senior VP at Informatica and a leader in data strategies, dives into the dynamic world of AI adoption in 2025. He reveals how organizations are successfully harnessing generative AI to boost efficiency and enhance customer experiences. Roscoe discusses the various stages of AI adoption, highlighting both triumphs and technical challenges. The conversation emphasizes the necessity of fostering a culture of innovation and flexibility to keep pace with rapidly evolving AI technologies, while managing data more effectively for a competitive edge.
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Generative AI Investments in 2025
- Organizations are heavily investing in generative AI for operational efficiency.
- They also aim to improve customer and employee experiences through enhanced interactions.
CN Rail's Data Literacy Success
- CN Rail, a large Canadian company, is prioritizing data literacy to fuel generative AI projects.
- They reduced data categorization and improvement time from months to two weeks.
Telus's AI-Driven Marketing
- Telus revamped customer marketing with data management and AI, understanding customer service usage.
- This allowed sales teams to identify cross-selling opportunities and support to understand utilization.