

Jaime Kern Lima
Sep 23, 2025
Jamie Kern Lima, entrepreneur and author, is the trailblazing founder of IT Cosmetics, transforming the beauty industry with authenticity and inclusion. She shares her journey from waitress to billionaire founder, emphasizing how resilience turned setbacks into opportunities. Jamie discusses the crucial role of trusting intuition, the power of real representation in her products, and the difference between self-confidence and self-worth. Her conversation inspires listeners to embrace their true selves and reclaim joy in their lives.
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Labels Are Not Identity
- Labels people place on us are temporary and don't define our identity.
- Jamie says you can remove those labels and reclaim who you are.
From Procrastination Vote To CEO
- Jamie was voted "biggest procrastinator" in high school despite working multiple jobs.
- She later rejected that label and reclaimed her identity and destiny.
Trust Your Intuition Over Consensus
- Avoid seeking consensus when your intuition nudges you to act.
- Jamie warns women particularly can 'doubt themselves out of their destiny.'