B2B Marketing Exchange Using Storytelling To Drive Engaging Relationships With Customers
Apr 28, 2021
30:19
This episode is sponsored by GrubHub.
Storytelling has become a powerful business tool because it begins and ends with empathy, drives an emotional experience with audiences and humanizes the brand at a deeper level.
In this episode, Miri Rodriguez, storyteller and author of the book “Brand Storytelling: Put Customers at the Heart of Your Brand Story,” shares practical tools to help you design a brand story that drives engaging relationships with your customers — and theirs. Listen to learn:
- What storytelling actually means for B2B marketers;
- How to deliver an emotional transfer of facts through storytelling — character, plot and conclusion;
- How to conduct meetings at a human level;
- How to find your universal truth — an actionable emotion that your brand can attest to; and
- Much more!
RELATED LINKS
- https://b2bmarketing.exchange/
- https://mirirod.com/en/
- https://www.brandstorytellingbook.com/en/
A word from our sponsors, GrubHub:
Grubhub Corporate Accounts make it easy for marketers to cater virtual events via their nationwide restaurant network. Visit corporate.grubhub.com to learn more.