In this episode: Jeremy Donovan, Executive Vice President of Revenue Operations Strategy at Insight Partners, joins us to discuss the intricacies of territory planning. With a wealth of experience in revenue strategy and operations, Jeremy shares his analytical approach to creating effective territory plans that drive sales performance and efficiency.

We cover:

• The importance of territory planning in sales success

• Key frameworks and methodologies for effective territory planning

• Balancing account assignments for maximum impact

• The role of dynamic factors like intent data and triggers

• Strategies for managing and optimizing sales territories

Jeremy Donovan on LinkedIn: https://www.linkedin.com/in/jeremydonovan/

RevOps Letter: https://www.getweflow.com/revopsletter 

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer 

Philipp on LinkedIn: https://www.linkedin.com/in/janiszech 

Weflow: https://www.getweflow.com 

Chapters:

(00:00:00) Introduction

(00:01:17) Jeremy's Background and Career Journey

(00:04:22) The Importance of Territory Planning

(00:09:42) Frameworks for Territory Planning

(00:14:20) Balancing Account Assignments

(00:19:55) Utilizing Intent Data and Triggers

(00:25:18) Managing Sales Territories Effectively

(00:35:31) Final Thoughts and Advice