Travis Makes Money 758: Chans Weber | How to Market a Business in an Evolving Digital World
Marketing a business is not simple, it takes extensive time to see good results. As the world drastically changes, it is important that a business owner has the fundamentals of how the landscape of digital marketing works. Today, we are joined by Chans B. Weber, the Founder, and CEO of Agile & Co. Chans, and his company has helped various business gain traction by giving them a constant evaluation of their business’ “digital status” and adaptation to change, Maximum ROI for all inbound services, reflection on campaign results for data-driven decisions, keeping them versatile resulting to high-efficiency results. with no further ado, here is the interview with Chans.
Key Highlights:
[00:01 - 08:56] Opening Segment
- Chans shares his experience in high school playing a lot of sports.
- Growing up, he has no idea of what he would become, he stated that he changed majors almost 19 times, and was on academic probation for half of his time in college.
- Chans believes that the education system is not designed well for entrepreneurs, as they are often not taught how to be successful in a classroom setting.
- The landscape of digital marketing has always been changing and it has become harder to stand out in the industry.
[08:57 - 17:30] Honesty: Under-Promise and Over-Deliver Mindset.
- Chans Stated that 19 out of 20 digital marketing agencies do not know what’s happening around them which created a lot of opportunities for digital marketers to stand out.
- Chans’ consistent goals are being honest to his client, being under-promise, and over-deliver.
- This is especially important when it comes to marketing, where people often have high expectations for quick results.
- Digital marketing for Chans, is not easy and can take a long time to produce results.
- Chans noted that business owners who don't have any accountability are often the ones who are delayed in their success with digital marketing.
- In this part, Chans encourages Entrepreneurs, Marketing Folks, Business Owners, and anyone who deals with marketing, to “become a student of the game.”
- Understanding what digital marketing is and how it works can help you vet potential experts
[17:31 - 25:29] Helping Other Businesses and Building Good Relationships
- Referrals are important for any business, and the more relationships you have with businesses, the easier it will be to get work.
- If you can help businesses in a strategic way instead of just selling them services, your network will help you get more work even more easily.
- Marketers often have a lot of value to offer just by sharing common knowledge.
- This is rewarding for the marketer, as it can help them connect with people and grow their business.
[25:30 – 30:30] Grassroots Marketing: Focusing Small and Building the Audience
- Digital marketing is a way to reach and engage customers through various channels, such as; online ads, search engine optimization, and social media.
- It is important to start small and focus on building an audience before investing in more expensive marketing strategies.
- Businesses should evaluate their business and find the right metrics to measure success,
- Local shops are a good way to market a small business, and paid ads should be targeted to the right market.
[30:30 - 44:56] Closing Segment
· Random Round
Want to connect with Chans? You can follow him on Instagram
or visit Agile & Co. website
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Tweetable Quotes:
“I've always said change equals opportunity. And in this industry, you just hit the nail on the head. The change never stops. It never stops.”
- Chans Weber
“So under promising over-delivering and just setting up expectations of, Hey, this is a marathon, not a sprint.”
- Chans Weber
“Understand the lingo and the basis of what a digital marketing company does. So you can vet them.”
- Chans Weber
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