One of the hardest things for a successful company is to stop doing what made it successful and start doing something that will stretch its success into the future. It is a risk and a cost, but it can be an investment if done right.
So when Fortune Brands Innovations shed an iconic cabinetry brand, CEO Nick Fink had some anxious moments. But that decision and the ensuing journey have allowed Fortune Brands to expand their product offerings, providing a more diversified imprint on our homes. They made a strategic decision to focus on what they did best and play in the parts of the home market that they believed had the best prospects.
In this episode of The New Home Insights podcast, Nick joined me to talk about that evolution and his journey and share insights about Fortune Brands’ strategies, goals, values, and core commitment to technology and data.
New Home Insights Podcast