Letting & Estate Agent Podcast Why do Rightmove leads get ignored? - Ep. 2339
Sep 27, 2025
Discover why so many enquiries from Rightmove go unanswered, revealing surprising statistics from mystery shopping. Learn about the critical importance of exceptional follow-up and the consequences of poor response rates on agents' reputations. Explore how unclear ownership and low pay contribute to missed opportunities, and find out why focusing on relationships over transactions is essential for success. Jason shares solutions like prioritizing training, enhancing lead handling with 'tech and touch,' and collaborating to boost service quality.
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Mystery Shopping Finds One Good Response
- Jason mystery-shopped 12 viewing enquiries across Exeter and Clifton while house-hunting himself.
- Only one agent replied within 24 hours and that response was exceptional and conversational.
Ignored Leads Stem From No Ownership
- Jason attributes ignored leads to lack of ownership, unclear standards, and low status given to initial enquiries.
- Teams often treat buyer enquiries as menial tasks rather than strategic first touches.
Relationship Over Transaction Wins Repeat Business
- Strong relationship focus yields long-term referrals and repeat business, yet agents treat interactions as transactional.
- Many movers only resell within a short period, so nurturing relationships matters for future leads.