Episode 335 - How Dude Perfect Built Trust with 100M+ Fans | Coby Cotton

Join hosts Justin Forman and Dana Roefer as they go behind the scenes with Coby Cotton, one of the founders of Dude Perfect, to explore his journey from college basketball tricks to building one of the world's most trusted family entertainment brands reaching millions globally.

This episode dives deep into recognizing and nurturing the entrepreneurial spirit in children, even when it shows up in unexpected ways. Through Coby's story and practical parenting insights, discover how to identify creative seeds in your kids and foster their God-given talents.

Key Topics:

• The Dude Perfect origin story: From backyard trick shots to global phenomenon
• Recognizing entrepreneurial traits in "imaginative" (sometimes rule-breaking) kids
• How to affirm creativity in frustrating parenting moments
• The balance between faith and business in building a company
• Why the creator economy is pulling entrepreneurship conversations earlier
• Practical ways to nurture your child's unique wiring and gifts
• The importance of early affirmation and creating safe spaces for failure

Notable Quotes:

"Entrepreneurship is a funny word. What was the word that was upstream of that? It's really just creativity." - Justin Forman

"They start to show themselves really early on. And so as a parent, the hat that we're wearing is how do I see the ways that God has wired my kid? And then how do pull that out?" - Dana Roefer

"I feel strongly that God has used Dude Perfect, which is a business for His glory in a way that if I had gone and done vocational Ministry, I don't think would have happened." - Coby Cotton