Strategic Anchors and Unfair Advantages in Companies

Creating a strategic advantage in business involves making decisions that give your organization a unique edge, leading others to question the fairness. This does not entail unethical practices but centers on building an unfair competitive advantage. For instance, Southwest Airlines' policy of not charging for bags set them apart, fostering customer loyalty despite complaints from competitors. By strategically anchoring their choices, companies like Southwest create a lasting edge that competitors could have adopted.