Scale Your SaaS 156: The Best Outbound Prospecting Tactics – with Jason Bay
EPISODE SUMMARY
Jason Bay, the Chief Prospecting Officer at Blissful Prospecting, delves deep into what it takes to be successful in outbound sales while discussing the best outbound prospecting tactics with Matt Wolach, the host of SaaS-Story in the Making Podcast.
Jason elaborates on the REPLY framework for effective messaging that converts. Jason also touches on the role of technology in creating enablement and the exact things salespeople should optimize for. Jason caps it all off with the best metrics to track.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: The Best Outbound Prospecting Tactics
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor.
Guest: Jason Bay, Chief Prospecting Officer at Blissful Prospecting.
TOP TIPS FROM THIS EPISODE
- Leverage Technology
- Walk the Prospect’s Path
- Optimize for Conversation
EPISODE HIGHLIGHTS
- Get Your Prospects to REPLY
- Volume before Specifics
- Move your Big Doors with Small Hinges
TOP QUOTES
Jason:
[11:10] “When you don’t focus on understanding your prospect as a sales leader, you are robbing your salespeople of their resourcefulness.”
[13:08] “Somewhere in your email, you need to talk about the result that your prospect cares about.”
[19:09] “The mistake a lot of people make with their marketing is that they optimize for conversion instead of conversation.”
LEARN MORE
To learn more about Jason Bay and Blissful Prospecting, visit https://blissfulprospecting.com/
You can also find Jason Bay on LinkedIn at https://www.linkedin.com/in/Jasondbay/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/
As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt
Get even more tips by following Matt elsewhere: