Timothy Keller Sermons Podcast by Gospel in Life Selling – Tim Keller Talks to a Marketing and Advertising Group
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Jun 6, 2025 The podcast delves into the often negative perceptions of marketing and advertising, likening them to the ancient practice of creating need. It highlights the intersection of Christian faith and marketing ethics, promoting honesty and respect in communication. Storytelling emerges as a critical element in ethical marketing, reshaping community ties from commitment to consumerism. The discussion also addresses the challenges faced by Christians in the marketing field, emphasizing the need for integrity and moral values in a consumer-driven society.
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Marketing Is Communication
- Marketing at its best is simply communication that helps people hear what's happening clearly.
- It shares information people wouldn't know without it, moving beyond just creating artificial needs.
Core Process of Marketing
- Marketing involves identifying potential customers, understanding their needs, capturing attention, and converting them into users.
- Its core is connecting a product to genuine needs revealed through research.
Faith Shapes Work Deeply
- Faith shapes work in four ways: blessing, support, ethics, and story.
- Embedding our work in the Christian story gives deeper meaning beyond ethics alone.
