Built in Her Memory: How Losing His Sister Redefined His Life, Business, and Legacy

In this episode of Founder2Founder, host Aaron Spivak sits down with Josh Goldstein. Josh was a high-level college baseball player and MBA student when a once-in-a-lifetime opportunity to appear on reality TV changed everything. After the tragic and very public loss of his sister on national television, Josh turned unimaginable grief into powerful growth. Now, just a few years later, he’s built a seven-figure online fitness business empowering thousands of women, launched a supplement brand rooted in positivity, and created a personal brand focused on mindset, transformation, and authenticity.

This episode dives deep into what it means to find clarity through pain, the strategy behind monetizing real impact, and how trusting your gut can outwork any perfect plan. Josh opens up about going all-in on business, his unique approach to brand building, and the deeper mission driving every decision. Whether you're dealing with pressure, looking to turn a setback into a launchpad, or want to build with real intention, this conversation delivers. Don’t forget to subscribe, share with a fellow founder, and leave a review if you enjoyed this episode.

Chapters
02:07 – Growing Up Around Sports and Early Lessons in Discipline
09:08 – Self-Confidence Through Sports, COVID’s Impact, and Falling in Love with Sales
12:30 – Saying Yes to Love Island
17:07 – Tragedy: Losing His Sister During Filming
20:22 – Returning Home and Navigating Grief
25:10 – Starting a Business With Meaning and Honouring Her Legacy
27:17 – Serving Women in Fitness and Emotional Connection to the Mission
30:45 – The “Other 23 Hours” Philosophy in Fitness
33:28 – Josh’s Fitness Program Structure and Growth
35:46 – Personal Transformation and What He’s Still Working On
41:26 – Public Figure Pressures and Dating After Reality TV
48:05 – Business Future: Exit, Scale, or Legacy
49:20 – Starting the Supplement Company Reevyv
51:25 – Impact on Family Dynamics and Healing Through Growth
56:22 – Motivation to Repay His Parents’ Sacrifices
58:12 – Journaling, Morning Routine, and Structure
1:04:21 – Mindset as the Foundation of Transformation
1:06:13 – Avoiding Hard Conversations and Their Cost
1:11:15 – The ROI of Investing in Yourself
1:14:32 – Advice to Younger Josh: Don’t Let Others Define You
1:16:27 – Environment, Loneliness, and Finding Your Circle
1:22:38 – Final Message: Don’t Take Life Too Seriously

Guest Links:
Instagram: @_josh.goldy_ @jgoldy_fit @reevyv_strips
Website: https://reevyv.com
https://www.joshgoldyfitness.com/quiz-l

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