Treyd Secrets: Supply, Sales and Scaling 3. BLK DNM: Cracking the luxury retail code and how fashion and blockchain fit together
Jan 11, 2024
39:30
In this Treyd Secrets episode, host Peter Beckman is joined by André Wendt, Global Sales Director for Swedish-American fashion house and celebrity brand BLK DNM (yes, Kim and Kanye wore BLK DNM leather jackets at their wedding). Discover BLK DNM's commitment to ethical consumer behavior through blockchain technology and the impact on supply chain and supplier relationships. The conversation covers sales, marketing, wholesale strategy, challenges in inventory-based retail, and BLK DNM's approaches to customer retention and international expansion. Wendt explains what the high end department stores demand from brands and emphasizes the importance of personal relationships.
Time Stamps:
- 00:40 The story of BLK DNM
- 05:32 The History and relaunch of BLK DNM
- 07:25 BLK DNM’s Blockchain Technology
- 09:12 The impact of sustainability on brand strategy
- 11:59 Challenges in supply chain and fashion wholesale
- 18:37 The role of personal relations in retail partnerships
- 20:35 Requirements from the largets department stores
- 24:57 The future of BLK DNM: Retail strategy and expansion
- 31:56 The Intersection of fashion and technology in BLK DNM
- 36:48 André's #1 Treyd Secret: Create a positive future vision