Beauty has always sent big political messages, and that’s perhaps never been more evident than it is today. This week, Alyssa sits down with Jessica DeFino, the brilliant mind behind The Review of Beauty newsletter, to discuss the aesthetic vibe shift she’s seen since Trump was elected for his second term — and the conservative leaning beauty trends she saw bubbling up before then that were a harbinger of things to come. Tune in to hear how Jessica’s time working for the Kardashian official apps led her to question everything she thought about beauty, as well as her insights about why the “Clean Girl” trend was a huge indicator of something shifting and cosmetic class performance hidden as self-care; the recent glorification of the time, effort, and money that goes into looking beautiful, or the Protestant work ethic for prettiness; the regressive cultural return to traditional femininity and masculinity that’s tied to what’s happening in beauty; why exercising control and autonomy through beauty and our bodies is a direct reaction to the lack of autonomy we feel elsewhere in our lives; how MAHA has bled into the beauty and wellness industries, and why we should have seen the raw milk thing coming through the lens of beauty; how Mar-a-Lago face is meant to communicate power and your status as “elite” via work you’ve had done; unpacking the “Conservative Girl” and “Republican Makeup” trends on TikTok; the consequences of beauty ideals getting ingrained younger and younger; beauty as the new American dream, and where we find the identity and drive we used to derive from jobs; why beauty TikTok is the manosphere for women, and so much more.
This episode was recorded in the podcast studio at The SQ @ 205 Hudson.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com
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