In this episode of the Mortgage Marketing Podcast hosted by Phil Treadwell, special guest Brianna Harris shares her expertise in video and social media strategy. Together, they delve into the importance of building connections rather than solely focusing on sales for mortgage officers. With Brianna's insights, listeners gain valuable tips and strategies to enhance their online presence, create engaging content, and foster genuine connections with their audience. Tune in to discover how to transform your marketing approach and establish meaningful relationships within the mortgage industry.

Brianna Harris is with Broadway Mortgage Group with is a Tennessee branch of CMS Mortgage, and social media expert with a background in content creation. A trailblazer in the mortgage industry, Brianna began her journey as a social media manager at AIME (Association of Independent Mortgage Experts). Leveraging her extensive marketing knowledge, Brianna has propelled her business to new heights, utilizing innovative strategies to expand her clientele and foster robust relationships with realtor partners.

Episode Highlights:

03:00 - Brianna’s Mortgage Origin Story

05:45 - Brianna is ALL-In on Organic Content

07:50 - Magic in the Mundane

10:00 - Creating Value for Your Community

12:25 - Eliciting Engagement

13:30 - Posting Cadence for Success

14:55 - Incorporating AI Into Content Creation

20:15 - AI for Beginners

23:00 - How Brianna is Recording Her Videos

25:15 - What Brianna Focuses on Throughout the Day

27:25 - Attracting People Without an Agent Relationship

30:35 - What Social Media Platform Brings Brianna the Most Engagement

32:50 - Stop Selling Your Business, Make Connections

34:15 - Connect with Brianna & Broadway Mortgage Group

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