As many publishers zero in on consumer revenue strategies and hardened paywalls, HuffPost is taking a different tack.
"Look, I spent 15 years working at The New York Times, which is a fantastic news organization, and I'm thrilled to see them thriving with a subscription model that restricts access to their product," HuffPost editor-in-chief Lydia Polgreen said on this week's episode of the Digiday Podcast. "But I think what we're ending up with is a highly unequal news ecosystem in which the wealthiest, most educated, most spoiled-for-choice news consumer are the best served. I would be very worried about a world in which advertiser-supported, free-to-consumer news just went away. I think that would be a tragic loss."
Polgreen discussed the diminishing returns of news aggregation, alternative sources of revenue for HuffPost and why news publishers need to think beyond the Trump administration.
The Digiday Podcast