Rebranding the Iconic Quicken Brand with Tina Lin

Tina Lin is the Director of Product Marketing and Brand at Quicken. This week on the On Brand podcast she walked us through the process of revamping this iconic 40-year-old brand while preserving its history and legacy. Anyone thinking about a rebrand won't want to miss this episode!

About Tina Lin

Tina Lin has spent her career building, marketing, and operating B2C, B2B, and B2B2C products and services. With over 25 years of experience, she has built and launched new businesses across many industries, including sports, online gaming, small business finance, and Internet advertising. As Director of Product Marketing and Brand at Quicken, Tina led the revamp of the 40-year-old iconic Quicken brand, with a new logo, visual identity, and website, signaling its vision for the future. Tina started her career as an investment banker at Morgan Stanley and CS First Boston. She holds an MBA from Stanford Business School and a BS/BA from the Wharton School/College of Arts & Sciences of the University of Pennsylvania

From the Show

This is Quicken at 40. Check out this article detailing the rebrand Tina shared with us during the show.

What brand has made Tina smile recently? Tina shared two of my personal faves — Nike and Canva!

Connect with Tina on the Quicken website or LinkedIn.

As We Wrap …

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• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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