16 - What You Need To Know BEFORE Driving Traffic To Your Offers

Everybody wants traffic – more visitors to their site, their optins, their sales pages etc. But very few people are actually really prepared to turn that traffic into sales. In this episode you learn what you must do BEFORE you drive traffic to your offers to boost your conversion rates, reduce your costs and create content that sells.

In this episode, your hosts Suzi Dafnis and Michelle Falzon share the importance of your traffic building your email list, the numbers you need to know, how you can figure out what you can afford to pay for a lead, the three channels for traffic and some of their favourite and top performing traffic channels and strategies.

Plus, included in this episode is a free download – Know Your Numbers Cheat Sheet

Listen to this episode to hear more about:

• How to calculate cost per lead and revenue per lead
• The steps you need to complete BEFORE you spend a dollar on traffic
• The three traffic channels – owned, earned and paid
• Specific traffic strategies that work
• The most trusted channels and how to leverage them
• How to get more referrals and word of mouth
• The very best time in the sales process to ask for a referral
• The power of Joint Ventures