The podcast explores why pro athletes struggle with weight training, the importance of building a personal brand as a coach, networking and in-person conduct, working with big names, the value of cheap over free, podcast opportunities, and overcoming the fear of public speaking.
Athletes should prioritize long-term development and proper training to optimize performance and reduce the risk of long-term injuries.
Building a successful brand as a coach requires respect for clients, continuous learning, delivering high-quality service, showcasing results, and establishing a clean and user-friendly digital presence.
Treating everyone with kindness, respect, and professionalism is crucial for building a positive reputation as a coach and attracting potential clients.
Deep dives
The importance of proper training for high-level athletes
High-level athletes often prioritize short-term gains over long-term development due to the pressure to perform well in the present. Coaches may avoid intense training methods to reduce the risk of injuries, which could impact their own job security. However, it is crucial for athletes to undergo proper training to enhance performance and reduce the likelihood of long-term injuries. The focus should shift towards long-term athlete development and optimizing performance for years to come.
Building a brand and establishing a reputation
To build a successful brand as a coach or fitness professional, several key elements are essential. Respect for clients, continuous learning, delivering high-quality service, and showcasing results are crucial. Creating a clean and user-friendly digital presence, including websites and social media, is also vital. Sharing valuable training and nutrition tips on social media platforms helps establish credibility, reliability, and dependability as a knowledgeable fitness professional.
The significance of being kind and professional in all interactions
Treating everyone with kindness, respect, and professionalism is essential for building a positive reputation as a coach or trainer. This includes interactions with clients, athletes, fellow professionals, and even strangers. Being approachable, courteous, and maintaining a positive attitude can enhance one's reputation and attract potential clients. Whether it's at the gym, during business meetings, or even in brief encounters, every interaction is an opportunity to represent one's brand and establish trust and likability.
The importance of being mindful of your interactions with others
It is crucial to be mindful of how you interact with others both online and offline, as your conduct and behavior reflect your brand and can significantly impact your reputation. Treating everyone with kindness and respect, regardless of their status or following, is essential, as you never know who knows someone or the potential connections that may arise from positive interactions. On the other hand, being rude or disrespectful can harm your reputation and lead to a loss of clients. Building and maintaining good relationships with others is key to progressing in the fitness industry.
The significance of working with big names and treating all clients equally
Working with big names in the fitness industry can be beneficial, as it can increase your visibility and credibility. However, it is crucial to remember that not all clients will be famous, and they also deserve the same level of attention and quality of service. Giving preferential treatment to big name clients while neglecting others can negatively impact your reputation and lead to a loss of trust among potential clients. Treating every client, regardless of their status, with diligence, respect, and professionalism is essential for long-term success as a coach or trainer.
0:27 Why pro athletes are bad at weight training 10:06 Building your brand recap 15:13 In person conduct and networking 30:51 Working with big names 43:37 Cheap is better than free 44:43 Podcast opportunities 52:28 "Public speaking” practice
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