How Jasper found product-market fit: Dave Rogenmoser on pivoting to AI SaaS

Jasper is a leading AI-driven content platform with over 80,000 customers. Going from launch to unicorn status in 18 months, they have been one of the fastest companies to cross $1M in MRR with a new product.

In this episode, Jasper Co-Founder Dave Rogenmoser shares his story of persistence, pivots, and market validation as he and his co-founders went from building a digital marketing agency to a hypergrowth AI unicorn. Join us as we discuss:

• External and internal signals that it’s time to pivot
• Validating startup ideas and how to let the user shape product decisions
• Product-led GTM and getting users to buy a product before it exists
• Building AI products and how to partner with foundation AI companies

About Unusual Ventures — Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building infrastructure software and application-level companies. Unusual was founded in 2018 with the mission to reinvent the venture capital engagement model by serving entrepreneurs with an unprecedented level of hands-on services. Described as a partner versus a top-down stakeholder by its portfolio companies, Unusual is laser-focused on serving exceptional founders and teams building innovative products. With offices in Menlo Park, San Francisco, and Boston, Unusual has invested in category-defining companies like Arctic Wolf Networks, Carta, Robinhood, Harness, and Vivun.

About Sandhya Hegde — Sandhya is a General Partner at Unusual Ventures, leading investments in enterprise SaaS companies. Previously an early employee and executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and on Twitter (https://twitter.com/sandhya) and LinkedIn (https://www.linkedin.com/in/sandhyahegde/).